Every man with a good set of facial hair knows that, when properly executed, one’s grooming tells a story: his.
For two dapper young men from Italy – videography duo Giacomo Bruno – the story begins in their hometown, involves a day return trip to London, and the best beard grooming service in town, the Full Beard Reshape.

Whilst the men caught everything on camera, Steven Chapman from Murdock Shoreditch – who also works his ‘dapper magic’ at the brand’s Seven Dials barber – takes their unruly hairs by the horns and delivers an utterly perfect finish result which oozes old school glamour with a modern edge.


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